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Updated: Jul 21, 2026

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Adobe AD0-E401 Exam Overview:

Certification Vendor:Adobe
Exam Name:Adobe Target Business Practitioner
Exam Number:AD0-E401
Exam Format:Multiple choice
Exam Duration:90 minutes
Certificate Validity Period:2 years
Available Languages:English
Recommended Training:Adobe Experience League - Adobe Target
Exam Registration:Adobe Certification Portal
Exam Way:Online proctored exam
Pre Condition:Recommended experience with Adobe Experience Cloud and basic digital marketing or personalization concepts
Official Syllabus URL:https://certification.adobe.com/

Adobe AD0-E401 Exam Syllabus Topics:

SectionObjectives
Topic 1: Implementation and Setup- Adobe Target Implementation Basics
  • 1. Integration with Adobe Experience Cloud
    • 2. At.js library usage
      Topic 2: Adobe Target Overview- Core Concepts of Adobe Target
      • 1. Business use cases for personalization
        • 2. Target terminology and architecture
          Topic 3: Reporting and Optimization- Reporting Concepts
          • 1. Conversion metrics
            • 2. Statistical significance
              - Optimization Practices
              • 1. Test analysis and iteration
                • 2. Performance optimization strategies
                  Topic 4: Activities and Experience Delivery- Experience Design and Delivery
                  • 1. Form-Based Composer
                    • 2. Visual Experience Composer (VEC)
                      - Activity Types
                      • 1. A/B testing
                        • 2. Experience Targeting (XT)
                          • 3. Multivariate testing (MVT)
                            Topic 5: Audiences and Targeting- Audience Creation
                            • 1. Built-in and custom audiences
                              • 2. Segmentation strategies
                                - Targeting Rules
                                • 1. Behavioral and contextual targeting
                                  • 2. Geo and device targeting

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