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Updated: Jun 05, 2026
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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?
A) 1
B) 3
C) 0
D) 2
2. A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?
A) Inherit Attributes and Hierarchies
B) Update Attributes
C) Update Attributes and Hierarchies
D) There is no difference, all permissions will have a similar effect given the scenario.
3. What are unstable measurements?
A) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
B) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
C) Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
D) Measurements that are set with the LIFETIME aggregation function
4. Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?
A) Campaign Category
B) Device Browser
C) Device Category
D) Geo Location
5. An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?
A) Vlookup 0
B) Data Fusion
C) Calculated Dimensions
D) Mapping formula
E) Patterns
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C,D,E |
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