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Updated: Jul 28, 2026
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CMA Category-Manager Exam Overview:
| Certification Vendor: | Category Management Association (CMA) |
| Exam Name: | Certified Professional Category Manager (CPCM) |
| Exam Number: | CPCM |
| Certificate Validity Period: | 1 year |
| Related Certifications: | Certified Professional Category Analyst (CPCA) Certified Professional Strategic Advisor (CPSA) |
| Exam Price: | $225 USD |
| Available Languages: | English |
| Exam Format: | Online Proctored Exam, Objective Questions |
| Exam Duration: | 90 minutes |
| Sample Questions: | CMA Category-Manager Sample Questions |
| Exam Way: | Online remotely proctored examination |
| Pre Condition: | Candidates should have 3-5 years of category management experience and must pass the CPCA exam before taking the CPCM exam. |
| Official Syllabus URL: | https://www.catman.global/certification/ |
CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Retail Economics and Supply Chain | - Business Operations
|
| Assortment and Space Management | - Retail Optimization
|
| Shopper and POS Data Analytics | - Building Data Competency
|
| Category Health and Assessment | - Category Performance Evaluation
|
| Fact-Based Selling and Storytelling | - Communication and Insights
|
| Pricing and Promotion Analytics | - Commercial Strategy
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. What is NOT an example of how good storytelling enhances memory and engagement?
A) Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.
B) Uses complex language to sound more intellectual.
C) A good story = brain candy.
D) Engages them emotionally, moving them to action.
2. Which of the following methods is used to collect Shopper Data at the point of sale?
A) Scanning items at checkout typically tied to Household Loyalty Cards
B) Shipping products from manufacturers
C) Analyzing online search queries
D) Tracking mobile devices in households
3. Which of the following is NOT an example of an assortment strategy?
A) First to Market Strategy
B) Broad Assortment Strategy
C) Market Coverage Strategy
D) High Low Strategy
4. What is the primary purpose of gathering Shopper Data in category management?
A) To identify clear insights that guide actions and decisions
B) To track the shipping process of products
C) To increase the number of products on store shelves
D) To monitor employee performance in stores
5. What is the primary purpose of regression analysis?
A) To determine the causation between two variables.
B) To understand the relationship between a dependent variable and one or more independent variables.
C) To calculate the average of a dataset.
D) To classify data into predefined categories.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: B |
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