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Salesforce MC-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Next Consultant |
| Exam Number: | MC-Con-201 |
| Exam Format: | Multiple Select, Multiple Choice |
| Exam Duration: | 105 minutes |
| Available Languages: | English |
| Real Exam Qty: | 60 (plus up to 5 unscored) |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Salesforce Certified Marketing Cloud Administrator |
| Exam Price: | USD $200 (estimated) |
| Passing Score: | 72% |
| Certificate Validity Period: | 1 year (annual maintenance required) |
| Recommended Training: | Prepare for Your Marketing Cloud Next Consultant Certification — Trailhead |
| Exam Registration: | Salesforce Certification Portal Pearson VUE Registration |
| Sample Questions: | Salesforce MC-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing at Pearson VUE / Kryterion test centers |
| Pre Condition: | No official prerequisites; familiarity with Salesforce Marketing Cloud recommended |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005387657&type=1 |
Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Consent | 13% | - Consent management concepts and regulatory compliance - Consent data objects and records management - Consent banner configuration and collection methods |
| Agentforce & AI Innovation | 11% | - Conversational messaging with Agentforce - Predictive AI capabilities and use cases - Marketing Agents for campaign and audience automation |
| Analytics & Performance Insights | 8% | - Marketing data visualization and performance insights - Standard dashboards and reporting selection |
| Platform Setup & Governance | 13% | - Domain authentication (DKIM, SPF) and IP configuration - Marketing Cloud Next environment provisioning and Data 360 setup - Business Units, governance model, roles and permissions |
| Campaign Design, Flow Orchestration & Content | 30% | - Flow design, orchestration, triggers and messaging - Personalization with Handlebars and dynamic content - Activation templates, landing pages and multi-channel design |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data ingestion, segmentation and audience activation - Data 360 Data Model Objects (DMO) and data relationships - Identity Resolution and unified customer profiles |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question 1
Northern Trail Outfitters just wrapped up its holiday campaign, which included several "gift-finder" forms that visitors could fill out on the website. The marketing manager wants a high-level overview of how all the forms performed, and needs to be able to filter the view by date and public title.
Where should they go to find this information?
A. Campaign Performance dashboard
B. Landing Page Engagement dashboard
C. Forms Engagement dashboard
Question 2
Northern Trail Outfitters is creating an ongoing promotional email campaign targeting its entire global audience.
Which feature should a Marketing Cloud Next Consultant suggest to maximize individual engagement by achieving higher inbox placement?
A. Engagement Frequency
B. Send Time Optimization
C. Engagement Scoring
Question 3
How does Marketing Cloud Next evaluate consent when determining whether a marketing message can be sent to a customer?
A. Consent applies to an individual, regardless of the channel, subscription, or contact point.
B. Consent applies to a specific contact point, channel, and subscription.
C. Consent applies to a specific contact point and is shared across all subscriptions.
Question 4
A retailer wants to create a new "Weekly Deals" subscription to send promotional content to customers via email and SMS.
Which two data model objects (DMOs) in Data 360 are used to define the subscription and map it to communication channels?
A. Communication Subscription and Communication Subscription Channel Type
B. Communication Subscription and Communication Subscription Consent
C. Communication Subscription Channel Type and Engagement Channel Type
Question 5
A company is evaluating which Salesforce features require Marketing Cloud Next Advanced Edition versus the Growth Edition. The implementation team has a list of features they plan to use.
Which feature from their list mandates the use of Advanced Edition?
A. Creating account identity resolution rulesets
B. Creating content in the content builder
C. Creating standard Salesforce reports and dashboards
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: A |
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