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Updated: Aug 17, 2026
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IBM P8010-096 Exam Overview:
| Certification Vendor: | IBM |
| Exam Name: | IBM Unica Enterprise Campaign Technical Mastery Test V1 |
| Exam Number: | 000-M96 |
| Related Certifications: | IBM Unica Enterprise Marketing Operations Technical Mastery IBM Campaign Cross-Channel Marketing Technical Mastery |
| Exam Price: | USD 75 (typical IBM Technical Mastery exam fee, varies by region) |
| Exam Format: | Multiple choice, Scenario-based questions |
| Available Languages: | English |
| Recommended Training: | IBM Digital Marketing Solutions Training |
| Exam Registration: | Pearson VUE IBM Exams IBM Training & Certification Portal |
| Sample Questions: | IBM P8010-096 Sample Questions |
| Exam Way: | Online or Pearson VUE testing center (depending on region and IBM certification delivery method) |
| Pre Condition: | Recommended prior experience with IBM Unica Campaign or marketing automation systems |
| Official Syllabus URL: | https://www.ibm.com/training |
IBM P8010-096 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Design & Execution | - Campaign creation and management
|
| Data Management & Segmentation | - Audience segmentation techniques
|
| IBM Unica Campaign Architecture & Components | - System architecture overview
|
| Performance Tuning & Troubleshooting | - System optimization
|
| Security & Deployment | - User roles and access control
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, which flowchart cell report displays details of the records within a cell?
A) Cell Content
B) Cell Variable Profile
C) Cell Waterfall
D) Cell List
2. In Unica Campaign, what top level menu item do you select first to find the place where you create a user variable (which are named placeholders for values to be referenced in your flowchart logic)?
A) Admin
B) Run
C) Options
D) Segments
3. In Unica Campaign, before you run a flowchart what must a user make sure is/are correctly configured?
A) Flowchart name
B) Campaign code
C) Processes
D) Cell reports
4. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?
A) Unica Interact
B) Unica NetInsight
C) Unica Marketing Operations Financial Management Module
D) Unica Campaign Financial Management Module
5. What does a customer use in order to see a single view of all active flowcharts in Unica Campaign?
A) Scheduled Runs
B) Operational monitoring
C) Scheduled definitions
D) Cognos reports
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: B |
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