GCCC Strategic Communication Management Professional Sample Questions:

1. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A) Contact the reporter with the correct information. Request a correction be published, if possible.
B) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
C) The reporter made an error, so the director should demand a correction be published.
D) There is nothing that can be done; the article has been already published.

2. Which of the following is the PRIMARY objective of an internal communications audit?

A) To understand how employees receive company-related information, what channels they prefer, and what they want to know more about
B) To understand how employees rate executive leadership and their immediate leader
C) To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits
D) To understand how employees rate their work-team relationships and work spaces

3. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
B) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
C) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
D) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.

4. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Securing ad space in the most relevant media
B) Informing opponents of the project about the project's environmental benefits
C) Providing the community and media with a fact sheet about the project's benefits
D) Developing awareness of the project among new audiences

5. Three employees have been injured in the past six months in one business unit because they have ignored a basic safety protocol. What strategic suggestions can the communication manager make to enhance the safety culture at the company?

A) Issue a memo reiterating the company's safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.
B) Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to- face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.
C) Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.
D) Launch a company-wide campaign that asks all employees to report their coworkers' risk behaviors to demonstrate the seriousness of the desired prevention culture.

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