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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Reprocess the data ingestion rules.
B) Use the Segment Overlap feature.
C) Apply a calculated metric for cross-channel activity.
D) Enable identity resolution using the customer email address.

2. Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:

A) Reassign the report to a different campaign.
B) Create a new calculated metric for monthly purchases.
C) Update the date range filter to include the last 12 months.
D) Enable dynamic date ranges in the report.

3. Your manager requested a product performance report showing revenue from different categories. After generating the report, you notice that key product categories are missing. Upon investigation, you discover that the "Product Category" dimension was not added to the report. What should you do next?
Response:

A) Add the "Product Category" dimension to the report and refresh the data.
B) Enable automatic campaign syncing for new products.
C) Create a calculated metric for each product category.
D) Update the data source permissions for reporting.

4. Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
Response:

A) Monitor Conversion Rates
B) Enable Real-Time Data Sync
C) Review Campaign Metrics
D) Check Identity Resolution Logs

5. Which visualization would best represent the percentage of total revenue contributed by different product categories?
Response:

A) Summary Table
B) Pie Chart
C) Bar Chart
D) Trend Line

Solutions: