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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

Question 1

A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A. Compile a set of community recommendations and testimonials with individual demographic information
B. Compile insights that include dates, demographics of members across the community and growth numbers
C. Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
D. Show a graph that includes online and offline community membership growth numbers for the past 5 years

Question 2

A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A. Increase influencer content across all platforms
B. Increase video content across all platforms
C. Increase community moderation on all platforms
D. Increase paid spend targeting young audiences on all platforms

Question 3

A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A. Decline the post with feedback to educate the celebrity on the group policy
B. Treat the celebrity according to the policy of the group
C. Approve the post and close commenting to prevent political discussion
D. Approve the post with a warning to the celebrity
E. Adjust the rules to allow political content and generate more group engagement

Question 4

A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)

A. Analyze the most popular posts for the last six months and create groups based on those post topics
B. Launch a few groups, announce them in the current one and begin to create content for those new groups
C. Create a poll to ask members what interests them and what they want these new groups to focus on
D. Join similar groups to see what they are discussing and create groups related to those topic

Question 5

A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A. Determine the sentiment by scanning positive and negative comments
B. Measure the engagement rate on the influencers' posts
C. Record the total number of campaign comments through native insights
D. Analyze the reach of exhibition-related posts through Ads Manager

Solutions: