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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online.
He has created an advertisement describing his company's cookies with this headline, minus the quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this headline?

A) The hyphen in the ad isn't allowed.
B) Gary can't use initial caps in the headline
C) There's no problem with this ad headline.
D) There are too many characters in the headline.

2. Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.

A) Manual placements
B) Excluded placements
C) Managed placements
D) Automatic placements

3. What will you do to enable phrase matching for a particular keyword?

A) Enclose it in curly brackets.
B) Add a (+) sign before the keyword.
C) Enclose it with quotation marks.
D) Add a (-) sign before the keyword.

4. Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

A) No, because the pop-up window offers a discount to Ned's website visitors.
B) No, as long as Ned's site isn't selling anything against Google's content policy.
C) Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
D) Yes, because the pop-up window offers a coupon that's good for one day only.

5. Beth runs a photography business and she wants to make certain, her advertisements only run in the evening. How is this possible with Google AdWords?

A) Beth can pause and restart her ads whenever she likes.
B) Beth can use the ad scheduling tool to choose when her ads should appear.
C) Beth can use the conversion optimizer to indicate the hours she'd like to optimize her ad for conversion.
D) Google won't automatically adjust when the ads are displayed.

Solutions: