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IBM M2020-645 Exam Syllabus Topics:

SectionObjectives
Business Intelligence Value Proposition- Enterprise BI use cases
  • 1. Operational reporting scenarios
    • 2. Executive dashboarding scenarios
      - Decision-making benefits
      • 1. Data-driven decision support
        • 2. Performance monitoring
          IBM Cognos Analytics Overview- Core capabilities and platform positioning
          • 1. Self-service analytics overview
            • 2. Reporting and dashboarding concepts
              Solution Positioning and Sales Scenarios- Competitive differentiation
              • 1. IBM Cognos vs other BI tools
                • 2. Value messaging strategies
                  - Customer personas and needs
                  • 1. Business analyst requirements
                    • 2. IT administrator requirements
                      Cognos Analytics Features- Data preparation and modeling
                      • 1. Data module creation
                        • 2. Data connectivity concepts
                          - Visualization and reporting tools
                          • 1. Dashboards and interactive reports
                            • 2. AI-assisted insights

                              IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

                              Question #1

                              What is the purpose of scorecarding in IBM Cognos BI?

                              • A. To enable collaboration between users and communities.
                              • B. To compare metric values to a benchmark or target.
                              • C. To provide guided exploration across multiple dimensions of information.
                              • D. To identify the impacts of scenarios across different areas of the business.
                              Reveal Solution  Discussion  0

                              Correct Answer: B  🗳️

                              Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).

                              Question #2

                              Which type of analysis in IBM Cognos BI is sufficient for most users and should be introduced into every deal to sell more seats?

                              • A. Statistics and predictive analytics
                              • B. Scenario modeling
                              • C. Slice-and-dice and trending
                              • D. Analytical reporting and drilling
                              Reveal Solution  Discussion  0

                              Correct Answer: D  🗳️

                              Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).

                              Question #3

                              Which statement should a sales representative listen for when positioning IBM Cognos BI to an IT project manager?

                              • A. We do not have the relevant data to make decisions on recruitment.
                              • B. We are forced to be reactive, not proactive, to critical business situations.
                              • C. It is difficult to see into the overall performance of the supply chain.
                              • D. New BI solutions are difficult to integrate with existing systems.
                              Reveal Solution  Discussion  0

                              Correct Answer: D  🗳️

                              Question #4

                              What is NOT a specific need that marketing teams have for IBM Cognos BI?

                              • A. To gain visibility into the sales pipeline on opportunities created through demand generation.
                              • B. To analyze and allocate marketing resources across channels.
                              • C. To know the effectiveness of their campaigns.
                              • D. To design and automate demand generation campaigns.
                              Reveal Solution  Discussion  0

                              Correct Answer: D  🗳️

                              Question #5

                              Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?

                              • A. Executive
                              • B. Business analyst
                              • C. Business manager
                              • D. IT user
                              Reveal Solution  Discussion  0

                              Correct Answer: D  🗳️

                              Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).

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