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Last Updated: Aug 11, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Data Management | 20% | - Contact/account fields and views - Data import, export, and standardization - Standard and custom objects - Data prioritization and deduplication |
| Eloqua Fundamentals & Architecture | 15% | - Security settings and user management - System architecture and data model - Platform overview and navigation |
| Branding & Deliverability | 10% | - IP warming and deliverability strategies - Bounce and complaint management - Email groups and domain configuration |
| Tracking & Assets | 10% | - Microsites and landing pages - Form creation and configuration - Tracking script integration - External form integration |
| Implementation Overview | 10% | - Implementation services and offerings - Key milestones and deliverables - Client documents and required stakeholders |
| Automation & Campaigns | 15% | - Campaign Canvas configuration - Automation logic and flow design - Program Builder and Program Canvas - Lead scoring and segmentation |
| Email & Preference Management | 10% | - Unsubscribe management - Email configuration and personalization - Subscription and preference centers |
| CRM Integration & Additional Services | 10% | - Reporting and analytics - CRM integration setup - AppCloud and external services |
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