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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Describe the features of an Audience Injection App that uses SDT.

A) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
B) The client shares the audience with you. This will generate an email notification that includes the audience composition.
C) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.

2. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Native apps using BlueKai SDKs using web view
B) Desktop and mobile web sites
C) OTT box without web view
D) Hybrid apps using a web view
E) Native apps using BlueKai SDKs without web view

3. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Click the "Mobile" configuration template.
B) Select "Suppress cache busting" advanced configuration option.
C) Select the "Disable mobile support" advanced configuration option.
D) Select "Suppress multiple tagging" advanced configuration option.
E) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.

4. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) Horizontal regional empowerment
B) A single seat shared by all regions
C) A global template with local nuances
D) A global DMP nerve center
E) Full agency control

5. Which of these is a common use case for the Recency setting?

A) To hide older audiences and users that are no longer as valuable for targeting
B) To prioritize delivery of the most recent users in an audience
C) To extend data delivery beyond the default period for the audience
D) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days

Solutions: