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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Audience Management- Data management and segmentation
  • 1. Profile lists and extensions
    • 2. Segmentation rules and filters
      • 3. Data imports and integrations
        Campaign Management- Campaign creation and configuration
        • 1. Multichannel campaign orchestration
          • 2. Scheduling and activation
            • 3. Email campaign setup
              Automation and Orchestration- Marketing automation workflows
              • 1. Journey optimization
                • 2. Event-based triggers
                  • 3. Program Designer usage
                    Analytics and Reporting- Campaign performance analysis
                    • 1. Email engagement metrics
                      • 2. A/B testing analysis
                        • 3. Reports and dashboards
                          Message Design and Content- Email and template design
                          • 1. Template creation and management
                            • 2. Content testing and validation
                              • 3. Dynamic content and personalization
                                Responsys Platform Overview- Core Architecture and Components
                                • 1. Navigation and setup basics
                                  • 2. User roles and permissions
                                    • 3. Responsys account structure
                                      Deliverability and Compliance- Email deliverability management
                                      • 1. Unsubscribe and preference handling
                                        • 2. Spam compliance and regulations
                                          • 3. Sender reputation management

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            Question #1

                                            Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

                                            • A. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
                                            • B. You can only modify profile lists used for mobile campaigns through Connect uploads.
                                            • C. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
                                            • D. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: A  🗳️

                                            Question #2

                                            You created a specific filter for the individuals that you want to send a campaign to.
                                            What are the steps to define this filter to be used in a campaign?

                                            • A. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
                                            • B. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
                                            • C. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
                                            • D. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
                                            • E. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: A  🗳️

                                            Question #3

                                            When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

                                            • A. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
                                            • B. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
                                            • C. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
                                            • D. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: D  🗳️

                                            Question #4

                                            There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
                                            Where should you configure this specification?

                                            • A. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
                                            • B. In the export wizards, under the Source section, select the option "Comma delimited".
                                            • C. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
                                            • D. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: C  🗳️

                                            Question #5

                                            While configuring the import of a PET table, you need to match new records to existing records for the data merge.
                                            Which two profile fields are options to configure the import to match existing records? (Choose two.)

                                            • A. ADDRESS_
                                            • B. PET_ID_
                                            • C. CUSTOMER_ID_
                                            • D. EMAIL_ADDRESS_
                                            Reveal Solution  Discussion  0

                                            Correct Answer: C,D  🗳️

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