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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A) Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
B) Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
C) Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
D) Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

2. A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteri a. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A) Dynamic list
B) Automation rule
C) Segmentation rule
D) Completion action

3. A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A) Import and update users
B) Marketing Cloud Account Engagement Admin changed each email address
C) Table action updated users
D) User sync mapped email address

4. LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A) Create new content for the paid search ads that direct to the home page.
B) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
C) Place additional navigation on the LenoxSoft home page.
D) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

5. Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A) Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
B) Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
C) No limits at all
D) Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB

Solutions: