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Last Updated: Sep 14, 2026
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Topic 2: Email Marketing and Content Creation | - Personalization and dynamic content
|
| Topic 3: Data Management and Integration | - Data Extensions and Contact Builder
|
| Topic 4: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 5: Automation and Journey Orchestration | - Automation Studio
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Request a second Sender Authentication Package for the existing business unit.
- B. Implement a new SSL Certificate for the new brand
- C. Request a Private Domain to be added to the existing business unit.
- D. Create a new business unit for the new brand
Correct Answer: D 🗳️
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A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Recent Email Send Report
- B. Data Views
- C. Send Log
- D. Tracking Extract
Correct Answer: C 🗳️
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Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?
- A. Event Data from the Entry Event in Journey Builder
- B. All Subscribers, since these are synchronized in real time
- C. Import from Salesforce Report in Automation Studio
- D. Synchronized Data Extensions with a filter
Correct Answer: D 🗳️
Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase within the last six months. Customers are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > API Event > Automation Studio Activities
- B. Query Activity > Data Extension Entry Source > Journey Activities
- C. Salesforce Entry Event > Query Activity > Automation Studio Activities
- D. Import Activity > Decision Split > Journey Activities
Correct Answer: B 🗳️
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Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. Sent Data Views
- B. Contact History
- C. Send Logs
- D. Tracking Extracts
Correct Answer: C 🗳️
Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).
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