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Last Updated: Sep 14, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Campaign Design, Flow Orchestration & Content | 30% | - Activation templates, landing pages and multi-channel design - Flow design, orchestration, triggers and messaging - Personalization with Handlebars and dynamic content |
| Consent | 13% | - Consent management concepts and regulatory compliance - Consent data objects and records management - Consent banner configuration and collection methods |
| Platform Setup & Governance | 13% | - Marketing Cloud Next environment provisioning and Data 360 setup - Business Units, governance model, roles and permissions - Domain authentication (DKIM, SPF) and IP configuration |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Identity Resolution and unified customer profiles - Data ingestion, segmentation and audience activation - Data 360 Data Model Objects (DMO) and data relationships |
| Analytics & Performance Insights | 8% | - Standard dashboards and reporting selection - Marketing data visualization and performance insights |
| Agentforce & AI Innovation | 11% | - Predictive AI capabilities and use cases - Marketing Agents for campaign and audience automation - Conversational messaging with Agentforce |
Northern Trail Outfitters wants its sales team to review each contact's email, form, and page-view engagement directly on the contact record page.
How should the Marketing Cloud Next Consultant surface this marketing engagement data?
Correct Answer: B 🗳️
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A contact calls a service rep and asks to be opted out of all marketing emails.
What is the correct supported action to opt-out the contact?
Correct Answer: C 🗳️
Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).
Northern Trail Outfitters would like customers to choose whether they receive product updates by email or SMS for a given subscription, like newsletters or events.
Which data model object (DMO) stores the customer's consent status for each subscription and channel?
Correct Answer: B 🗳️
Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant needs to suppress subscribers from an upcoming audience flow who have a low probability of opening or clicking email content.
Which Einstein feature should the consultant use?
Correct Answer: C 🗳️
Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).
A marketing manager wants to launch a new campaign targeting customers who have recently browsed winter boots but have not purchased. The manager is not an expert in data structures or SQL. They need a way to translate this business requirement into a functional audience segment without technical assistance.
Which Marketing Cloud Next capability should the manager use for this task?
Correct Answer: A 🗳️
Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).
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