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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Campaign Design, Flow Orchestration & Content30%- Activation templates, landing pages and multi-channel design
- Flow design, orchestration, triggers and messaging
- Personalization with Handlebars and dynamic content
Consent13%- Consent management concepts and regulatory compliance
- Consent data objects and records management
- Consent banner configuration and collection methods
Platform Setup & Governance13%- Marketing Cloud Next environment provisioning and Data 360 setup
- Business Units, governance model, roles and permissions
- Domain authentication (DKIM, SPF) and IP configuration
Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution and unified customer profiles
- Data ingestion, segmentation and audience activation
- Data 360 Data Model Objects (DMO) and data relationships
Analytics & Performance Insights8%- Standard dashboards and reporting selection
- Marketing data visualization and performance insights
Agentforce & AI Innovation11%- Predictive AI capabilities and use cases
- Marketing Agents for campaign and audience automation
- Conversational messaging with Agentforce

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question #1

Northern Trail Outfitters wants its sales team to review each contact's email, form, and page-view engagement directly on the contact record page.
How should the Marketing Cloud Next Consultant surface this marketing engagement data?

  • A. Enable web tracking and add the Website Engagement data model object (DMO) component to the contact record page.
  • B. Turn on the Unified Engagement History dashboard and add the component to the contact record page.
  • C. Install the analytics packages and add the Email Engagement dashboard to the contact record page.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #2

A contact calls a service rep and asks to be opted out of all marketing emails.
What is the correct supported action to opt-out the contact?

  • A. Update the consent on the contact's preference page.
  • B. Update the Opt Out field on the Contact record.
  • C. Update the consent via the Consent Status flow element.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #3

Northern Trail Outfitters would like customers to choose whether they receive product updates by email or SMS for a given subscription, like newsletters or events.
Which data model object (DMO) stores the customer's consent status for each subscription and channel?

  • A. Communication Subscription
  • B. Communication Subscription Consent
  • C. Contact Point Consent
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #4

A Marketing Cloud Next Consultant needs to suppress subscribers from an upcoming audience flow who have a low probability of opening or clicking email content.
Which Einstein feature should the consultant use?

  • A. Send Time Optimization
  • B. Messaging Insights
  • C. Engagement Scoring
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #5

A marketing manager wants to launch a new campaign targeting customers who have recently browsed winter boots but have not purchased. The manager is not an expert in data structures or SQL. They need a way to translate this business requirement into a functional audience segment without technical assistance.
Which Marketing Cloud Next capability should the manager use for this task?

  • A. AI-Assisted Segment Creation
  • B. Quick Filter for recent browsing activity
  • C. Segment rules using AND/OR logic
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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