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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) holding face-to-face meetings to create open conversation.
B) providing weekly statements to explain why the changes are necessary.
C) conducting quarterly surveys to monitor their opinions.
D) writing position papers to justify the changes.

2. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Create a business case that demonstrates results based on research.
B) Provide senior leaders with a list of websites with good examples of research.
C) Show senior leaders a report written for a previous employer.
D) Sign senior leaders up on social media platforms.

3. Which of the following is the BEST example of a SMART goal?

A) "Increase the number of news advisories we share with the media from four to eight."
B) "Increase the number of employees that use our social media tool during the next six months."
C) "Increase understanding of our business strategy among employees by 5% by 1 January."
D) "Increase customer advocacy by 100% by the end of this calendar year."

4. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
B) Immediately terminate the executive for placing the organization at risk.
C) Engage politicians with face-to-face meetings to explain the misunderstanding.
D) Have the executive publicly apologize and retract the statement.

5. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

A) An integrated approach using printed and digital media.
B) A poster campaign that covers all work units of the organization.
C) Articles placed on the intranet about the importance of hygiene.
D) A memorandum for use in all staff meetings within the organization.

Solutions: