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Updated: Aug 25, 2026
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Salesforce MCE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Number: | MCE-Con-201 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Passing Score: | 67% |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based |
| Real Exam Qty: | 60-65 |
| Exam Price: | US$200 |
| Available Languages: | English, Japanese |
| Certificate Validity Period: | Valid with annual maintenance |
| Exam Duration: | 105 minutes |
| Recommended Training: | Prepare for your Marketing Cloud Engagement Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Must hold Salesforce Certified Marketing Cloud Engagement Administrator certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-engagement-consultant |
Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Messaging | 11% | - Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery |
| Account Configuration | 12% | - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Account hierarchy design and management |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging - Extension product selection and implementation |
| Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Automation | 20% | - Automation type and activity selection - Journey Builder flow design - Automation Studio workflow implementation |
| Discovery and Architecture | 16% | - Requirements gathering and analysis - Data and segmentation strategy design - Solution recommendation and long-term maintainability |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation?
A) Data Filters
B) Publication Lists
C) Query Activities
D) Attribute Groups
2. A financial services customer wants to send email to customers who log in for the first time on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP. What should a consultant recommend to deploy the email?
A) Inject the subscriber into a Journey.
B) Use a User-Initiated Emails Interaction.
C) Execute a Triggered Emails Interaction.
D) Use the Transactional Messaging API.
3. Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send regularly 300,000 messages. What should they be aware of with respect to sender reputation?
A) They should send at least 250,000 messages per month to maintain their sender reputation.
B) They should have one SAP for transactional sends and another for commercial sends.
C) They should have one dedicated IP address for every 100,000 messages sent per month.
D) They should have a shared IP since their volume is under 500,000 messages per month.
4. Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK. In which two ways should this segment be created?
A) Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
B) Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
C) Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension.
D) Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
5. Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests. However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out". How could this behavior be corrected?
A) Ensure the DNS Record Redirect is correctly configured
B) Ensure the two phrases are added to the "Filtered Keywords" data extension
C) Ensure "Common Misspellings" is selected as one of the Reply Filters
D) Ensure the two phrases are added to a filtered keyword list
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: A,B | Question # 5 Answer: D |
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