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A customer lifecycle manager wants to trigger a post-purchase survey journey. It is critical that the journey starts within minutes of a customer completing a purchase. The purchase data arrives in real-time via streaming ingestion.
Which audience type should the manager have the team create?

• A. A batch audience evaluated daily.
• B. An edge audience.
• C. A CSV-imported audience refreshed weekly.
• D. A streaming audience.

A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?

• A. Three treatments (A, B, C) with the audience split evenly between them.
• B. Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
• C. One experiment for A vs. the original, and a second experiment for B vs. C.
• D. Two treatments (A, B) and a control group, which will automatically receive a third version.

A technical marketer is explaining the offer selection process to a new team member. They describe how the system narrows down offers for a given profile.
When a profile is evaluated against a decision, what is the correct sequence of steps the Offer Decisioning engine performs?
1. The engine determines which offers the profile is eligible for based on each offer's rules.
2. The engine applies frequency capping and other constraints.
3. The engine selects the best offer(s) from the eligible pool based on ranking criteria.
4. The engine filters the offers based on the placements requested.

• A. 1, 3, 2, 4
• B. 4, 1, 3, 2
• C. 1, 4, 3, 2
• D. 4, 1, 2, 3

A lead email developer is tasked with creating a reusable, centrally-managed header component. This header needs to be used across dozens of email templates to ensure brand consistency and reduce future development time. The header contains the company logo, navigation links, and some personalization logic.
What is the most efficient way to build and manage this reusable component?

• A. Save the header as a Content Template.
• B. Create the header in one email, then copy and paste the HTML into each new email.
• C. Create the header as a Fragment.
• D. Take a screenshot of the header and insert it as an image.

A CRM manager wants to trigger a welcome journey the moment a customer's status is upgraded to "Loyalty Member" in their system. This status update populates a "New Loyalty Members" streaming segment in Adobe Experience Platform.
Which activity should be used to start this journey in real-time?

• A. A 'Condition' activity
• B. A 'Read Audience' activity
• C. An 'Audience Qualification' activity
• D. An 'Event' activity