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Updated: Sep 14, 2026
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Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Passing Score: | 68% |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 60-65 |
| Exam Format: | Multiple select, Multiple choice |
| Exam Price: | USD 200 |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Administrator Salesforce Marketer Certification |
| Available Languages: | English |
| Recommended Training: | Market to Your Customers with Account Engagement Account Engagement Consultant Certification Prep |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | Salesforce MCAE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Salesforce Certified Marketing Cloud Account Engagement Administrator certification; 6+ months of experience implementing or consulting on Account Engagement solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 10% | - Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance |
| Topic 2: Evaluation | 17% | - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs |
| Topic 3: Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows |
| Topic 4: Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
| Topic 5: Lead Management | 14% | - Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes |
| Topic 6: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Topic 7: Account Configuration | 16% | - Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning |
| Topic 8: Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?
- A. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
- B. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
- C. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
- D. Create layout template and import HTML from the landing page URL
Correct Answer: D 🗳️
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?
- A. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
- B. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
- C. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
- D. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
Correct Answer: A 🗳️
How could LenoxSoft benefit from Engage Reports?
- A. Users can analyze form submission performance for the prospects they have emailed.
- B. Users can analyze the performance of their templated and non-templated emails.
- C. Sales Managers can analyze lead information like prospect activity, scores, and grades.
- D. Sales Managers can receive desktop notifications for their teams' email activities.
Correct Answer: B 🗳️
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?
- A. Create a test list of approved users to use in the testing tab of the email now.
- B. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
- C. Create a dynamic list of approved users to use as the recipient list in the sending tab.
- D. Create a static list of approved users to use as the recipient list in the sending tab.
Correct Answer: A 🗳️
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
- A. Segment internal employees with high scores for initial email sends.
- B. Segment the best and most active contacts for initial email sends.
- C. Segment prospects with free email service providers for initial email sends.
- D. Segment cold prospects with a low score to reengage for initial email sends.
Correct Answer: A 🗳️
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