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Updated: Sep 23, 2026

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Salesforce Sales-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Planning: This section of the exam measures skills of Account Executives and covers territory planning, engaging key accounts, and calculating sales quota attainability. It also emphasizes developing strong business relationships and partnerships with key roles and personas to drive long-term success.
Topic 2
  • Customer Engagement:This section of the exam measures skills of Sales Representatives and focuses on building credibility through thought leadership, using multiple touchpoints to generate interest, and aligning solutions with customer needs. It also highlights the importance of nurturing relationships and driving product adoption for maximum value.
Topic 3
  • Forecasting: This section of the exam measures skills of Account Executives and assesses forecasting accuracy, evaluating risks and opportunities, and understanding the inputs that drive forecasting. It ensures consistency in opportunity management and reliable business predictions.
Topic 4
  • Deal Management: This section of the exam measures skills of Account Executives and includes qualifying prospects, understanding customer strategies and challenges, and defining solution scope. It emphasizes presenting value propositions, addressing challenges to close deals, and securing customer commitment for formal contracts.
Topic 5
  • Customer Success: This section of the exam measures skills of Sales Representatives and explains post-sales actions, order booking, and fulfillment. It also reviews the customer journey after the sale and evaluates the realized versus expected value to ensure satisfaction and retention.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-sales-foundations---Sales-101

Salesforce Sales-101 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Sales Foundations
Exam Number:Sales-101
Exam Duration:70 minutes
Real Exam Qty:40-45
Exam Price:USD 75
Passing Score:Unknown
Available Languages:English
Certificate Validity Period:No expiration
Exam Format:Scenario-Based, Multiple Choice
Related Certifications:Salesforce Sales Representative Certification
Sample Questions:Salesforce Sales-101 Sample Questions
Exam Way:Online proctored exam or onsite testing center
Pre Condition:No formal prerequisite. Recommended for individuals with 0-6 months of Salesforce sales experience or foundational sales knowledge.
Official Syllabus URL:https://trailheadacademy.salesforce.com/certificate/exam-sales-foundations---Sales-101-PV

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