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Facebook Certified media buying professional Sample Questions:

1. You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

A) Install the Facebook pixel helper and make sure your pixel is detected
B) Go to your Business Manager and associated your pixel with the Product Catalog.
C) You need to run dynamic ads for the pixel to detect your Product Catalog
D) Go to the Product Catalog Preference API and troubleshoot your pixel
E) Create a new Facebook pixel and install the new pixel on your site

2. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) Reach
B) Frequency
C) Brand Lift
D) CPC
E) CPM

3. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

A) You should make sure the campaign has not ended.
B) Create a new campaign with video view as the campaign objective.
C) You should unpublish the post and re-publish it as an ad.

4. Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.

A) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
B) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
C) The community manager should select the boosted post, change the image and re-launch the campaign.
D) The community manager needs to post a new image and create a new campaign with a $20 budget.

5. You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client's brand safety requirements?
Choose only ONE best answer.

A) You should add more content categories such as gambling into the content categories blocked.
B) You should just block both mature and dating content categories from your in-stream video placement.
C) You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.
D) You need to change the in-stream video to Audience Network or Instant Articles.
E) You can't block mature content from any Facebook placement platform.

Solutions: