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Facebook Certified media buying professional Sample Questions:

1. Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

A) The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
B) The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
C) The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
D) The expected CPM can't be compared between the impressions and video views campaigns.

2. You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

A) You can send them the CSV file of your campaigns through email.
B) You can't share campaigns in the Campaign Planner.
C) You can send a link directly from the Campaign Planner for them to see.
D) Send an email that includes the details of the campaigns and links to it.

3. What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

A) Credits one touchpoint according to a specific rule.
B) Use algorithms to determine credit for each touchpoint in the user flow.
C) You select where along the path you want to assign credit for the conversion.
D) Are cookie based model that is more effective in measuring your marketing campaigns.

4. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Create custom audiences from offline events.
B) Integrate your offline events with website conversions.
C) Deliver ads to people based on users who generate the most revenue.
D) Measure cross-channel conversions.

5. You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

A) You turn off Ad #1
B) You should use budget optimization for your campaign.
C) You should switch the budget from ad #4 to ad #2.
D) You should increase the budget from ad #5
E) You should switch your campaign objective from post interaction to brand awareness.
F) You should decrease your budget to $3,000
G) You should delete all ad sets and have leave just one.

Solutions: