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HP HP2-B102 Exam Syllabus Topics:

SectionObjectives
Topic 1: HP Imaging and Printing Portfolio Overview- Inkjet and Laser printing technologies
- Print solutions and services ecosystem
- Printer and multifunction device categories
Topic 2: HP Value Proposition and Differentiation- Reliability and total cost of ownership
- Sustainability and environmental considerations
- Security and managed print services
Topic 3: Sales Fundamentals- Consultative selling approach
- Basic competitive positioning
- Solution mapping to customer requirements
Topic 4: Customer Needs and Business Requirements- Small and medium business printing needs
- Cost optimization and efficiency drivers
- Enterprise printing workflows and document management

HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What are the two basic selling methods employed in imaging and printing sales? (Select two.)

A) Group
B) Try and buy
C) Commission
D) Transactional
E) Contractual


2. What is the first thing your client should do when developing green initiatives?

A) Calculate their carbon footprint as a baseline
B) Research the current issues involving sustainability
C) Survey their employees to see which initiatives to focus on first
D) Determine how to reduce the impact of the proposed initiatives


3. Why does HP create customer segments?

A) To divide the customer's workforce into departments to address specific customer groups
B) To help HP sales people locate the series of products that works best for a customer group
C) To monitor inventory
D) To control which products are marketed to various types of accounts


4. What does the HP Embedded Web Server do?

A) enables users to access and manage imaging and printing devices remotely
B) automatically notifies the IT department every time an imaging or printing device is used
C) orders supplies automatically
D) shows end users all devices that are available for printing


5. HP ink cartridges are recycled by first shredding the plastic cartridge bodies What happens to the shredded material?

A) It is sold for use in shipping containers, auto parts, and carpet fibers.
B) It is used to make HP recycled paper, which is exclusively used on HP campuses worldwide.
C) It is cleaned, compressed, and disposed of in the land fill.
D) It is used to make new print cartridges.


Solutions:

Question # 1
Answer: D,E
Question # 2
Answer: D
Question # 3
Answer: B
Question # 4
Answer: A
Question # 5
Answer: A

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