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Last Updated: Jul 24, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
| Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Conversion and engagement metrics - Dashboard interpretation |
| Lead Management | 24% | - Page actions - Completion actions - Custom redirects: capabilities and use cases - Lists: types, capabilities and creation - Scoring and grading: definition and management - Automation rules: components and use cases - Segmentation rules |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
1. How can a visitor convert to a prospect?
A) Submitting a form on a landing page
B) Receiving a marketing email
C) Viewing an embedded form
D) Visiting a tracked website
2. A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
A) Create one page action with comma-separated URLs.
B) Set the page action URL as https://www.lenoxsoft.com/products/B
C) Set the page as a priority page in Marketing Cloud Account Engagement.
D) Create three separate page actions, one for each URL.
3. Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
A) True
B) False
4. A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?
A) The A/B test winning variation has not been determined.
B) The winning variation did not have any clicks.
C) The A/B test v/as a tie between the two variations.
D) The winning variation did not have any opens.
5. What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.
A) The wait time continues to process and the prospect will immediately process to next step when program resumes.
B) The wait time is paused and the prospect will immediately process to next step when program resumes.
C) The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.
D) The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C |
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