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The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
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Marketing cloud email specialist
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 10% | - Compliance and regulations - Deliverability principles - Permission and preference management |
| Topic 2: Content Creation and Email Message Design | 24% | - A/B testing and approval processes - Dynamic content and personalization - Email design and responsive rendering - Content Builder usage |
| Topic 3: Marketing Automation | 26% | - Triggered sends and scheduled sends - Journey Builder implementation - Automation Studio configuration |
| Topic 4: Insights and Analytics | 14% | - Email performance metrics - Troubleshooting delivery issues - Report creation and analysis |
| Topic 5: Subscriber and Data Management | 26% | - Data import and management - Segmentation and list management - Data extensions and data relationships |
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