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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers

A) An auto-generated text version will be sent with your HTML email.
B) Open and click activity are tracked in either version.
C) The email will avoid detection by various SPAM filters.
D) A custom text version will be sent with your HTML email.

2. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Number
B) Boolean
C) Decimal
D) Text

3. A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A) Keyword has too many characters
B) Keyword fails to meet content standards
C) Keyword is a reserved word
D) Keyword is used within another business unit

4. Which three options determine when a contact could enter a journey?
Choose 3 answers.

A) No re-entry
B) Re-entry at any time
C) Re-entry only after exiting
D) Re-entry by date
E) Re-entry by attribute

5. How are publication lists used in the Marketing Cloud?

A) To manage subscribers in guided and triggered email sends.
B) To build dynamic content rules by subscriber type.
C) To allow subscribers to opt-down/out instead of unsubscribing from all.
D) To send communication to all subscribers, regardless of opt -in status.

Solutions: