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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionObjectives
Data Management and Integration- Integration concepts
  • 1. Salesforce CRM integration
    • 2. API integrations
      - Data Extensions and Contact Builder
      • 1. Import and extract activities
        • 2. Data modeling and relationships
          Tracking, Reporting, and Optimization- Analytics and reporting
          • 1. Email tracking metrics
            • 2. Campaign performance analysis
              - Optimization practices
              • 1. A/B testing concepts
                • 2. Deliverability best practices
                  Email Marketing and Content Creation- Personalization and dynamic content
                  • 1. Dynamic content rules
                    • 2. AMPscript basics
                      - Email Studio capabilities
                      • 1. Email design and content building
                        • 2. Content Builder assets and management
                          Marketing Cloud Core Concepts- Customer engagement fundamentals
                          • 1. Data model concepts (Contacts, Subscribers, Leads)
                            • 2. Marketing Cloud architecture overview
                              Automation and Journey Orchestration- Journey Builder
                              • 1. Journey configuration and entry sources
                                • 2. Decision splits and engagement steps
                                  - Automation Studio
                                  • 1. Automation workflows
                                    • 2. Data extension automation processes

                                      Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

                                      Question #1

                                      Northern Trail Outfitters (NTO) は、送信ログに各メールアドレスを保存していますが、そのログのサイズは急速に増加しています。NTO のマーケティング担当者は、購読者がメールを受信しなかった場合や、間違ったメールを受信した場合などに、メールアドレスに基づいてトラブルシューティングを行うために、送信ログからデータを抽出したいと考えています。
                                      コンサルタントは、分析を行うためにどの設計を推奨すべきでしょうか?

                                      • A. 送信済みデータビューと購読者データビューからデータを設定および取得します。
                                      • B. Automation Studioでトラッキング抽出を設定し、データを取得します。
                                      • C. SendLogデータ拡張機能を設定してデータを取得します。
                                      • D. 送信可能なデータ拡張機能のフィルタアクティビティを使用してデータをフィルタリングします。
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

                                      Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).

                                      Question #2

                                      顧客は、ロイヤルティプログラムに登録されている特定の連絡先のメールアドレスを、複数の送信者プロファイルからのメール送信から除外するという業務要件を抱えています。これらの連絡先は、SQLクエリを使用して毎日動的に識別されます。
                                      特定されたメールアドレスを、特定の送信者プロファイルを使用する今後のすべての送信から自動的に除外するには、どのような解決策を推奨すべきでしょうか?

                                      • A. 出版リスト
                                      • B. 自動抑制リスト
                                      • C. 抑制リスト
                                      • D. 除外データ拡張
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

                                      Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).

                                      Question #3

                                      Northern Trail Outfitters社は、Reply Mail Management(RMM)によって取得されたマーケティングメールの返信本文を、カスタマーサクセスチームへの自動転送メッセージに含めたいと考えています。
                                      彼らはどうやってこれを成し遂げたのだろうか?

                                      • A. RMMデータビューから応答本文をクエリし、データ拡張機能からそれを参照します。
                                      • B. RMMの動的コンテンツブロックを使用して、メール返信本文を表示します。
                                      • C. RMM設定で「返信を添付ファイルとして含める」のチェックボックスをオンにします。
                                      • D. RMMパーソナライゼーション文字列を使用して、メール返信本文を生成します。
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).

                                      Question #4

                                      Northern Trail Outfittersは、特定のユーザーや事業部門が利用できるコンテンツを管理したいと考えています。また、編集可能な内容を管理し、編集されたコンテンツは変更前に必ずレビューされるようにしたいと考えています。
                                      これらの目標を達成するためには、どのような対策を実施すべきでしょうか?

                                      • A. 各ユーザーの役割別コンテンツ権限と制限設定を編集します。
                                      • B. これをサポートする社内業務ガバナンスとプロセスを構築する。
                                      • C. Marketing Cloud内で承認ワークフローと共有設定を設定します。
                                      • D. これらの権限がすべて組み込まれた外部CMSを統合します。
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Explanation: Only visible for PracticeMaterial members. You can sign-up / login (it's free).

                                      Question #5

                                      Northern Trail Outfitters社は、Salesforceの連絡先レコードにクリックが表示されないことに気づきました。
                                      原因として考えられる理由はどれですか?(2つ選択してください)

                                      • A. マーケティングクラウドの設定で個人レベルのトラッキングが選択されていません。
                                      • B. 加入者キーとしてContactIDが使用されました
                                      • C. メールアドレスが購読者キーとして使用されました
                                      • D. 同期データソースは15分ごとにのみデータをプッシュします
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A,C  🗳️

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