Valid Marketing-Cloud-Email-Specialist Exam Q&A PDF Marketing-Cloud-Email-Specialist Dump is Ready (Updated 262 Questions) [Q77-Q95]

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Valid Marketing-Cloud-Email-Specialist Exam Q&A PDF Marketing-Cloud-Email-Specialist Dump is Ready (Updated 262 Questions)

Exam Questions and Answers for  Marketing-Cloud-Email-Specialist Study Guide


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The benefit of obtaining the Salesforce Marketing cloud email specialist Exam Certification

  • Employers need to make decisions based on limited information and when they view the official Salesforce Certified Marketing Cloud Email Specialist certification, they use to have assurance that a candidate has achieved a certain level of competence and knowledge.
  • Post bagging Salesforce Certified Marketing Cloud Email Specialist accreditation Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Email Specialist.
  • If the Candidate having strong determination of growing up in the organization, Marketing cloud email specialist certification will help them a lot.
  • Salesforce issue a digital badge which candidates can place on their resume or on Linkedin profile.

 

NEW QUESTION 77
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? (Choose two.)

  • A. Process every individual's unsubscribe request within 14 business days.
  • B. Include an unsubscribe link in the header or footer of emails.
  • C. Ask the subscriber to log in to the Preference Center to confirm opt-out.
  • D. Ensure opt-out mechanisms are operational for at least 30 days post-send.

Answer: B,D

 

NEW QUESTION 78
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers

  • A. Search field
  • B. Content Type filter
  • C. Local folder structure
  • D. Tags filter
  • E. Email Type

Answer: A,C,D

Explanation:
Reference:
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/

 

NEW QUESTION 79
What are the 4 steps to create dynamic content?

  • A. Test Send
  • B. Preview
  • C. Plan
  • D. Build Rules
  • E. Execute
  • F. Create

Answer: B,C,D,F

 

NEW QUESTION 80
A marketing manager want to provide unique content to each customer in an upcoming emailcampaign, which three feature could be used to create individual content in the email.
Choose three answers.

  • A. audience segmentation
  • B. Einstein content
  • C. Dynamic content
  • D. personalization strings
  • E. specialized content

Answer: B,C,D

 

NEW QUESTION 81
What are two capabilities of Subscriber Preview in Email Studio?

  • A. Renders the email based on email client and specific mobile device
  • B. Allows you to view an email in Layout and Plain Text views
  • C. Allows you to check personalization for a given subscriber
  • D. Will not render Amp script or dynamic content

Answer: B,C

 

NEW QUESTION 82
When sending to data extensions what is the default publication list?

  • A. All of the above
  • B. Group List
  • C. All Subscriber List
  • D. Publication List

Answer: C

 

NEW QUESTION 83
Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

  • A. Measures
  • B. Query Activities
  • C. AMPscript
  • D. Data Filters

Answer: D

 

NEW QUESTION 84
Which feature would a marketer use to build a Send Classification? (Choose 2)

  • A. Reply Mail Profile
  • B. Sender Profile
  • C. Delivery Profile
  • D. Custom Profile Center

Answer: B,C

 

NEW QUESTION 85
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

  • A. Test Send
  • B. List Detective
  • C. Send Flow
  • D. Preview and test

Answer: D

 

NEW QUESTION 86
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

  • A. Data Extensions
  • B. Active Audiences
  • C. Lists and Data Extensions
  • D. Lists

Answer: D

 

NEW QUESTION 87
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?

  • A. Email Send Report
  • B. Engagement Split
  • C. Group Refresh
  • D. SQL Query Activity

Answer: A

 

NEW QUESTION 88
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

  • A. Automation Studio
  • B. Guided Send
  • C. Triggered Emails
  • D. Playbooks/Journey builder

Answer: D

 

NEW QUESTION 89
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?

  • A. Import Activity In Email Studio
  • B. File Drop Entry Source in Journey Builder
  • C. File Drop Starting Source in Automation Studio
  • D. Triggered Email in Email Studio

Answer: C

 

NEW QUESTION 90
What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List?
(Choose 3)

  • A. They will be unsubscribed from all available lists
  • B. They can choose to be unsubscribed from all lists in the Subscription Center
  • C. They will be unsubscribed from the List used for the send
  • D. They can resubscribe from the Subscription Center
  • E. They will be removed from the data extension

Answer: B,C,D

 

NEW QUESTION 91
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

  • A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
  • B. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
  • C. Create a Test data extension that contains the five content variations the two team members need to validate.
  • D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
    'myTestData.'"

Answer: B

 

NEW QUESTION 92
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)

  • A. The Primary Key and demographic data will be added to All Subscribers
  • B. The email address and Subscriber Key will be added to All Subscribers
  • C. The subscriber will be added to All Subscribers with a status of Active
  • D. The email send will fail

Answer: B,C

 

NEW QUESTION 93
Where can a filtered data extension by manually refreshed? Select 2

  • A. Data Extension details page
  • B. User-initiated send definition
  • C. Data Extension folder listing
  • D. Send Email wizard

Answer: A,C

 

NEW QUESTION 94
The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

  • A. Create an Image content block.
  • B. Create a Free Form content block.
  • C. Create an HTML content block.
  • D. Create a Text content block.

Answer: B

 

NEW QUESTION 95
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Marketing cloud email specialist

 

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