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Updated: Oct 02, 2026
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Google adwords-fundamentals Exam Overview:
| Certification Vendor: | |
|---|---|
| Exam Name: | Google Search Fundamentals / Google Ads Fundamentals Exam |
| Exam Number: | adwords-fundamentals |
| Related Certifications: | Google Ads Video Certification Google Ads Shopping Certification Google Ads Display Certification Google Ads Search Certification |
| Exam Price: | Free |
| Certificate Validity Period: | 12 months |
| Passing Score: | 80% |
| Real Exam Qty: | 65–100 |
| Exam Format: | Multiple answer, Multiple choice, Scenario-based questions |
| Exam Duration: | 75–120 |
| Available Languages: | Traditional Chinese, Spanish, Italian, Polish, Portuguese (Brazil), English, Simplified Chinese, Portuguese, Russian, Indonesian, Spanish (Latin America), Korean, Japanese, Thai, Turkish, German, Vietnamese, Dutch, French |
| Recommended Training: | Google Ads Fundamentals Official Course Google Ads Help Center |
| Exam Registration: | Google Partners Certification Google Skillshop Registration |
| Sample Questions: | Google adwords-fundamentals Sample Questions |
| Exam Way: | Online proctored, taken via Skillshop platform |
| Pre Condition: | No formal prerequisites; basic knowledge of digital marketing recommended |
| Official Syllabus URL: | https://skillshop.withgoogle.com/ |
Introduction to AdWords Fundamentals Exam
In general, organizations issue certifications for deserving people who have demonstrated their knowledge and competence in a system or solution. The certification of people is a way to establish a bar and create a standard to identify people who can be classified as experts in their field.
Google started with Google Advertising Professionals. He was replaced by Google AdWords certification in 2010 after making changes to the program. In 2013, the program was replaced by Google AdWords partners.
Any person or agency can subscribe to the Google AdWords partner program. To be a certified AdWords professional, a person must pass the basic exam and at least one advanced/specialized exam.
For more info visit:
AdWords Fundamentals Exam Reference
Google adwords-fundamentals Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account and Campaign Management | 25% | - Ad group structure and organization - Account setup and navigation - Negative keywords and match types - Campaign types and goals - Targeting: keywords, location, language, device |
| Topic 2: Bidding and Budgeting | 20% | - Auction dynamics and CPC/CPM/CPA - Budget allocation and pacing - Manual vs automated bidding strategies - Cost management and ROI |
| Topic 3: Introduction to Google Ads | 15% | - Ad policies and compliance - Understanding ad ranking and Quality Score - Value and benefits of online advertising - Google Ads ecosystem and structure |
| Topic 4: Ad Formats and Creation | 20% | - Ad extensions and their benefits - Landing page experience requirements - Text ads, responsive search ads - Writing effective ad copy |
| Topic 5: Measurement and Optimization | 20% | - Key metrics: impressions, clicks, CTR, conversions - Conversion tracking setup - Optimization techniques for better results - Performance reports and analysis |
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