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Updated: Sep 28, 2026
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Google adwords-display Exam Overview:
| Certification Vendor: | |
|---|---|
| Exam Name: | Google Ads Display Certification Exam (Skillshop) |
| Exam Number: | Google Ads Display Certification |
| Related Certifications: | Google Ads Search Certification Google Ads Measurement Certification Google Ads Video Certification Google Ads Shopping Certification |
| Certificate Validity Period: | 1 year |
| Exam Duration: | 75 minutes |
| Real Exam Qty: | Approximately 50 |
| Exam Format: | Multiple choice, Multiple select |
| Available Languages: | Japanese, German, French, Italian, English, Portuguese, Spanish |
| Passing Score: | 80% |
| Exam Price: | Free |
| Recommended Training: | Google Ads Display Certification Training (Skillshop) |
| Exam Registration: | Google Skillshop Registration |
| Sample Questions: | Google adwords-display Sample Questions |
| Exam Way: | Online, self-paced via Google Skillshop (no live proctoring) |
| Pre Condition: | No formal prerequisites; Google Skillshop account required |
| Official Syllabus URL: | https://skillshop.withgoogle.com/ |
Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Setup and Targeting | - Contextual targeting
|
| Topic 2: Bidding and Budgeting | - Smart bidding strategies
|
| Topic 3: Measurement and Performance Optimization | - Optimization techniques
|
| Topic 4: Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
|
| Topic 5: Ad Formats and Creative Optimization | - Responsive display ads
|
Google Display Exam Practice Test Sample Questions:
According to Google advertisers in the Google Content Network, you should use display ads rather than text ads whenever possible. Which one of the following reason is the most compelling reason why display ads are likely to perform better than text ads in the Google Content Network?
- A. Display ads are more attractive than text ads.
- B. Text ads aren't allowed in the Google Content Network.
- C. Users' activities are different in Search than in the Google Content Network.
- D. Display ads are larger and can contain more information.
Correct Answer: C 🗳️
You are considering a YouTube standard autoplay ad for your client's ad campaign. The YouTube standard autoplay ad is a 300x60 ad, and allows 30 seconds of playtime. What limitation does YouTube place on this ad type that you must inform your client about?
- A. The ad will only play if the user clicks on the ad.
- B. The video ad must have a companion file that will load when the user clicks the autoplay ad. The companion file loads a 950x500 video.
- C. The first 30 seconds of the video will automatically play, but without sound.
- D. The video length cannot be more than 2 minutes total when the user clicks the ad.
Correct Answer: C 🗳️
You are a Google AdWords consultant for the HKY Company. They are interested in hiring your firm to create a video ad about their company for YouTube. The HKY Company has asked for what they believe to be the most effective ad type of YouTube: an in-stream ad. What is the maximum duration of this ad type?
- A. 10 seconds
- B. 60 seconds
- C. 10 minutes
- D. 30 seconds
Correct Answer: D 🗳️
Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?
- A. If you want to be included in Google Content Network, you must use cost-per-click bidding.
- B. If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
- C. If you want to include video overlays ads, you must use cost-per-click bidding.
- D. If you are creating a display ad, you must use cost-per-click bidding.
Correct Answer: B 🗳️
Examine the image given below:
What does the icon in the highlighted area of the video targeting tool represent?
- A. Banner ad
- B. In stream video
- C. Image ad
- D. In video overlay
Correct Answer: D 🗳️
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