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Updated: Jul 19, 2026

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Google adwords-search Exam Overview:

Certification Vendor:Google
Exam Name:Google Ads Search Certification (formerly AdWords Search Advertising)
Exam Number:Google Ads Search Certification
Exam Duration:75 minutes
Passing Score:80%
Exam Price:USD 0
Real Exam Qty:Approximately 50
Exam Format:Multiple choice, Multiple select
Available Languages:English, Spanish, French, German, Portuguese, Japanese, Chinese
Related Certifications:Google Ads Display Certification
Google Ads Video Certification
Google Ads Measurement Certification
Google Ads Apps Certification
Certificate Validity Period:1 year
Sample Questions:Google adwords-search Sample Questions
Exam Way:Online via Google Skillshop (self-paced, non-proctored)
Pre Condition:No formal prerequisites required; basic knowledge of digital marketing recommended
Official Syllabus URL:https://skillshop.withgoogle.com

Google adwords-search Exam Syllabus Topics:

SectionObjectives
Measurement and Optimization- Performance tracking
  • 1. Conversions and conversion tracking
    • 2. Google Ads reporting metrics (CTR, CPC, CPA)
      - Optimization techniques
      • 1. Quality Score improvement
        • 2. A/B testing ads
          Search Campaign Fundamentals- How Google Search Ads work
          • 1. Auction system and ad rank
            • 2. Search intent and keyword targeting
              - Account and campaign structure
              • 1. Settings and configuration basics
                • 2. Campaign hierarchy (campaigns, ad groups, ads)
                  Keyword and Audience Targeting- Keyword match types
                  • 1. Negative keywords
                    • 2. Broad match, phrase match, exact match
                      - Audience targeting
                      • 1. Demographic and interest targeting
                        • 2. Remarketing concepts
                          Bidding and Budget Management- Budget optimization
                          • 1. Daily budget allocation
                            • 2. Performance-based scaling
                              - Bidding strategies
                              • 1. Manual CPC vs automated bidding
                                • 2. Smart bidding strategies (Max conversions, Target CPA)
                                  Ad Creation and Assets- Responsive Search Ads
                                  • 1. Ad strength signals
                                    • 2. Headlines and descriptions optimization
                                      - Ad extensions (assets)
                                      • 1. Sitelinks, callouts, structured snippets
                                        • 2. Call and location extensions

                                          Google Search Advertising Advanced Exam Practice Test Sample Questions:

                                          1. Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

                                          A) Phrase match keyword targeting
                                          B) Exact match keyword targeting
                                          C) Broad match keyword targeting
                                          D) Negative match keyword targeting


                                          2. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

                                          A) Yes, if you use a My Client Center account, you may have multiple accounts.
                                          B) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
                                          C) No. All Google AdWords participants can have just one Google AdWords account.
                                          D) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.


                                          3. Which of the following policies prohibits affiliates from using destination URLs that automatically redirects to another Website?

                                          A) Quality
                                          B) Editorial and format policies
                                          C) Link policies
                                          D) Content policies


                                          4. Sam has created a Google AdWords advertisement for his consignment clothing store in San
                                          Francisco. Sam wants to make certain that his ad catches people's attention. Which of the
                                          following examples would be permissible for Google AdWords policies?

                                          A) Newly Used Clothes!
                                          B) G-o-o-d-c-l-o-t-h-e-s
                                          C) New 2U Clothes
                                          D) Best Clothes!


                                          5. There are three components of Quality score. Which of the following is NOT a component of Quality score?

                                          A) Relevancy
                                          B) Clickthrough rate
                                          C) The Landing page
                                          D) Inbound links


                                          Solutions:

                                          Question # 1
                                          Answer: A
                                          Question # 2
                                          Answer: A
                                          Question # 3
                                          Answer: C
                                          Question # 4
                                          Answer: A
                                          Question # 5
                                          Answer: D

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