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Updated: Jul 19, 2026
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| Certification Vendor: | |
| Exam Name: | Google Ads Search Certification (formerly AdWords Search Advertising) |
| Exam Number: | Google Ads Search Certification |
| Exam Duration: | 75 minutes |
| Passing Score: | 80% |
| Exam Price: | USD 0 |
| Real Exam Qty: | Approximately 50 |
| Exam Format: | Multiple choice, Multiple select |
| Available Languages: | English, Spanish, French, German, Portuguese, Japanese, Chinese |
| Related Certifications: | Google Ads Display Certification Google Ads Video Certification Google Ads Measurement Certification Google Ads Apps Certification |
| Certificate Validity Period: | 1 year |
| Sample Questions: | Google adwords-search Sample Questions |
| Exam Way: | Online via Google Skillshop (self-paced, non-proctored) |
| Pre Condition: | No formal prerequisites required; basic knowledge of digital marketing recommended |
| Official Syllabus URL: | https://skillshop.withgoogle.com |
| Section | Objectives |
|---|---|
| Measurement and Optimization | - Performance tracking
|
| Search Campaign Fundamentals | - How Google Search Ads work
|
| Keyword and Audience Targeting | - Keyword match types
|
| Bidding and Budget Management | - Budget optimization
|
| Ad Creation and Assets | - Responsive Search Ads
|
1. Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?
A) Phrase match keyword targeting
B) Exact match keyword targeting
C) Broad match keyword targeting
D) Negative match keyword targeting
2. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?
A) Yes, if you use a My Client Center account, you may have multiple accounts.
B) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
C) No. All Google AdWords participants can have just one Google AdWords account.
D) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
3. Which of the following policies prohibits affiliates from using destination URLs that automatically redirects to another Website?
A) Quality
B) Editorial and format policies
C) Link policies
D) Content policies
4. Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the
following examples would be permissible for Google AdWords policies?
A) Newly Used Clothes!
B) G-o-o-d-c-l-o-t-h-e-s
C) New 2U Clothes
D) Best Clothes!
5. There are three components of Quality score. Which of the following is NOT a component of Quality score?
A) Relevancy
B) Clickthrough rate
C) The Landing page
D) Inbound links
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
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