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Updated: Jun 01, 2026
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Google Reporting and Analysis Exam Practice Test Sample Questions:
1. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?
A) Other
B) Sign-ups
C) View of a key page
D) Leads
2. Marsha has added the Google Analytics tracking code to her website and she wants to view the source of her web page to see that the code is installed properly. Where should the tracking code be in the source code of her web page?
A) Directly before the </body> tag of her page
B) Directly after the </body> tag of her page
C) Directly before the </head> tag of her page
D) Directly after the </title> tag of her page
3. Which of the following use conversions (one-per-click) to get tracked?
A) Multiple transactions
B) Customer leads
C) Unique client leads
D) Sales
4. Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?
A) The lower the quality score, the lower the Google AdWords costs.
B) The lower the quality score, the higher the Google AdWords costs, and the better the ad position.
C) The higher the quality score, the higher the bid for the ad position.
D) The higher the quality score, the lower the Google AdWords costs, and the better the ad position.
5. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configure the tracking?
A) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
B) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.
C) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
D) Jane should actually use Google Analytics for this task.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: A |
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