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Last Updated: Jul 27, 2026
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| Section | Objectives |
|---|---|
| Cross-Channel Journey Design | - Journey Builder configuration
|
| Automation and Optimization | - Automation Studio workflows
|
| Email and Messaging Execution | - Email Studio operations
|
| Marketing Cloud Core Architecture | - Salesforce Marketing Cloud ecosystem components
|
1. How often are the Einstein Engagement Scoring models updated?
A) Daily
B) Weekly
C) Hourly
D) Monthly
2. What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
A) Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
B) Nullable fields to be used for comparing your Journey Data and Contact Data fields
C) An expression builder references Journey Data and Contact Data.
D) An expression builder references Journey Data and Journey Filtered : activities
3. What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
A) Transactional messaging api.
B) Journey api
C) Email soap api
D) Rest api
4. Which three features are supported in MC Advertising Studio?
A) Linkedin user matching
B) Tiktok user matching
C) LinkedIn company matching
D) Facebook advanced match
E) Myspace user matching
5. What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
A) engagement data
B) emotional tone of subject line
C) Frequently used phrases in subject line
D) spelling and punctuation errors
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,C | Question # 3 Answer: A,D | Question # 4 Answer: A,C,D | Question # 5 Answer: A,B,C |
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