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Last Updated: Jul 27, 2026

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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Cross-Channel Journey Design- Journey Builder configuration
  • 1. Entry sources and audience segmentation
    • 2. Decision splits and engagement logic
      - Customer lifecycle orchestration
      • 1. Multi-step journey optimization
        • 2. Personalization strategies across channels
          Automation and Optimization- Automation Studio workflows
          • 1. Import, query, and segmentation automation
            • 2. Scheduled vs event-driven automation
              - Performance measurement
              • 1. Campaign analytics and reporting
                • 2. A/B testing and optimization strategies
                  Email and Messaging Execution- Email Studio operations
                  • 1. Content creation and AMPscript basics
                    • 2. Send classification and deliverability rules
                      - Multi-channel messaging
                      • 1. Triggered and transactional messaging
                        • 2. SMS and push notification integration concepts
                          Marketing Cloud Core Architecture- Salesforce Marketing Cloud ecosystem components
                          • 1. Contact data model and Contact Builder fundamentals
                            • 2. Email Studio, Journey Builder, Automation Studio overview
                              - Data management and integration
                              • 1. Data Extensions and relational data design
                                • 2. API and system integrations

                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

                                  1. How often are the Einstein Engagement Scoring models updated?

                                  A) Daily
                                  B) Weekly
                                  C) Hourly
                                  D) Monthly


                                  2. What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

                                  A) Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
                                  B) Nullable fields to be used for comparing your Journey Data and Contact Data fields
                                  C) An expression builder references Journey Data and Contact Data.
                                  D) An expression builder references Journey Data and Journey Filtered : activities


                                  3. What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

                                  A) Transactional messaging api.
                                  B) Journey api
                                  C) Email soap api
                                  D) Rest api


                                  4. Which three features are supported in MC Advertising Studio?

                                  A) Linkedin user matching
                                  B) Tiktok user matching
                                  C) LinkedIn company matching
                                  D) Facebook advanced match
                                  E) Myspace user matching


                                  5. What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

                                  A) engagement data
                                  B) emotional tone of subject line
                                  C) Frequently used phrases in subject line
                                  D) spelling and punctuation errors


                                  Solutions:

                                  Question # 1
                                  Answer: D
                                  Question # 2
                                  Answer: A,C
                                  Question # 3
                                  Answer: A,D
                                  Question # 4
                                  Answer: A,C,D
                                  Question # 5
                                  Answer: A,B,C

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